Havas Market is a multidisciplinary team that combines the competences of an e-commerce agency, performance media buying and uses modern techstack. As part of the global structures of Havas Media Network, it already has branches in several countries, which allows for agile knowledge exchange and the use of ready-made technological solutions, such as Havas Market Forecast or Havas Market Retail Insights tools, dedicated to e-commerce and marketplace.
Havas Market Performance is a team that focuses primarily on creating media solutions that develop clients' businesses. Here are the key competences and areas of activity:
Havas Market is a comprehensive e-commerce and retail solution. It covers the area of sales profitability optimization, both DTC and marketplace, related to extended analytics and econometric models, on-site and off-site activities, and other activities that affect sales: from automated content production, through consumer research, to full funnel solutions and product positioning strategies on the most important marketplaces (i.e. Allegro, Amazon, Shopee, Zalando, etc.) or social commerce.
Havas Market also offers advanced tools and competences such as MarTech, Data Driven Business Intelligence or Marketing Automation.
Thanks to this, our clients can make business decisions in terms of prices, product availability, logistics and media spending in real time.
Dedicated e-commerce tools:
