Havas PR
Warsaw
We are a well-organised and well-coordinated team of diverse, professional, and passionate specialists. Guided by the global Havas mission, we support our clients in building meaningful relations in their local environments.
“KRUK. Szepty słychać po zmroku” (RAVEN. Whispers Can Be Heard After Dark) was the first TV thriller series produced by CANAL+. The aim of the PR campaign was to draw the viewer into the harsh, cold, and dark atmosphere of the series and to attract the largest possible audience. We achieved this through intriguing, consistent, and long-term communication focusing on themes that referenced the characteristic aspects of Podlasie, the region in which the series is set. We were responsible for the development of the communication strategy, and cooperation with the media. Our original approach to communication resulted in several hundred publications, and the campaign received a Golden Paper Clip award in 2018.
We planned and implemented the socio-educational campaign “9 milionów powodów” (9 Million Reasons), whose aim was to combat the shame felt by denture wearers, and to increase the public’s acceptance of dentures as a completely normal part of everyday life. A report entitled “9 milionów powodów – użytkownicy protez” (9 Million Reasons – Denture Wearers) was prepared for the campaign and used in communication with the media. Both experts (psychologists and doctors) and denture wearers were also involved in media relation activities. Robert Janowski became the ambassador of the campaign and his involvement amplified its message. As a result of the activities carried out for the campaign, 43% of surveyed denture wearers changed their way of thinking about dentures, taking on more positive attitudes. Additionally, 86% of respondents stated that the campaign touched on issues that they perceived as being important. The project won gold in the 2019 Effie Awards competition.
The social campaign “Jeden dzień wart całe życie” (One Day Is Worth a Lifetime) was a project that Havas Group organised in cooperation with other agencies for the Zobacz...JESTEM! foundation. Its goal was to draw attention to the growing number of suicides among teenagers and to motivate parents to devote more attention to their kids. As part of the charitable support of the campaign, we carried out activities in both social and traditional media. We were supported by influencers and actors who talked about the problem of young people’s suicides as well as about the campaign itself on their social media channels.
The campaign was awarded two Golden Paper Clip awards in 2019.
“Droga do mistrzostwa” (The Path to Mastery) was a project whose purpose was to highlight the common thread linking masters from various walks of life with the vision of the BMW brand, a vision that constantly inspires people to become the best in their respective fields. We were responsible for developing the creative idea; implementing the project in all its aspects, from cooperation with the creators to organising the film première; as well as provisioning full communication support. The comprehensive implementation of the project included the production of a film of the same name, and organising its red carpet première at the National Theatre in Warsaw. Other elements of the project included a photo album created by Jacek Poremba and an exhibition that accompanied the première of the film. Over five thousand viewers saw the film during the public screenings. The project was recognised during the Golden Paper Clip competition.
Climate Leadership is an expert programme that builds a community of leaders promoting real change for climate neutrality. The aim of the programme is to support the systematic implementation of real change in the largest companies’ market offer. Ten companies participated in the first edition of the programme, among them Orange Polska, IKEA Retail Polska, Coca-Cola HBC, and BNP Paribas. We were responsible for running the programme’s press office and its LinkedIn profile. The first edition was summed up during an on-line press conference organised on the eve of World Environment Day. For the Green Ribbon campaign, we also prepared communication for this special day, as well as for the #NaGłowieDlaPlanety (#OnYourHeadForThePlanet) eco-challenge, in which athletes encouraged people to make ecological commitments through their Instagram profiles.
