Tikkurila was used in the design-focused show ‘Postaw na kolor’ (Bet on Colour) that airs on HGTV.
The show was adapted from a US format (Color Splash), to be broadcast on the Polish HGTV channel especially for the Tikkurila brand. The aim was to build brand awareness and to establish the brand’s distinctive features using a much smaller media budget than those at the disposal of competing brands. We used a proven format that has worked well in other countries and cooperated with a thematic channel targeted at a selected group of people interested in home renovations. The campaign resulted in an increase in brand awareness in the target group.