Havas Market is a new unit that brings together and expands the digital and e-commerce competences of Havas Media Group agency in the Polish market. As part of Havas Media Group's global structures, it already has branches in more than a several dozen countries, which allows for agile knowledge sharing and off-the-shelf technology tools such as Havas Market Forecast and Havas Market Retail Insights, dedicated to e-commerce and marketplace.
Havas Market Forecast is an effective demand forecasting tool, making it easier for brands to plan sales for the quarter or year.
Havas Market Retail Insights, presents comparative data and insights on brands, categories or products in several dozens of marketplaces around the world.
They cover the area of optimise sales profitability, both DTC and marketplace, related to extended analytics and econometric models, on-site and off-site activities, and other activities impacting sales: from automated content production, to consumer research, to full funnel solutions and product positioning strategies on major marketplaces (i.e. Allegro, Amazon, Shopee, Zalando, etc.) or social commerce.
Havas Market also provides advanced tools and competencies such as MarTech, Data Driven Business Intelligence or Marketing Automation.
This allows our clients to make business decisions on pricing, product availability, logistics and media spending in real time.
Chief Digital Officer
Head of E-Commerce Operations