We belong to the international agency network, Arena Media, and we are guided in our work by the tenets of the Meaningful Brands philosophy and methodology.
As a media agency, we pay close attention to global trends, both in terms of marketing and technological development. We place great value on international knowledge, because we know that being able to translate this knowledge for local markets brings benefits to local customers, and this is our priority – offering solutions that work.
Arena is a media agency that stands out from the local competition due to its experience, expertise, and understanding of digital media, and who offers solutions that meet the individual needs of customers.
We specialise in providing modern solutions in the fields of e-commerce and precise marketing. The value of our experienced experts has been recognised and confirmed by the industry, as evidenced by the many awards and distinctions they have received. Their work guarantees the optimal and effective implementation of the most suitable solutions.
At our media agency, we analyse on-line behaviour, the traffic on websites and on-line stores, and online-data, dividing it into segments and translating it into media recommendations and re-marketing activities. We are constantly developing our competences in the area of programmatic buying, because focusing on analysis, data, and insights allows us to keep increasing the effectiveness of our activities. It also enables better integration of off-line and on-line activities, and makes it possible to determine the best contexts for creative concepts and recommend the most effective content.
Having access to the resources and tools of the Havas media and creative division allowed us to develop a comprehensive 360-degree offer and, so, gain a market advantage supported by the negotiating power and vast media expertise of the Havas Media Group.
Our unconventional and individual approach to both large corporate clients and smaller brands makes us a truly unique media agency.
We have won many industry awards, including Effie Awards, MIXX Awards, and Golden Arrow Awards.
This marketing campaign won gold in the prestigious Effie Awards competition in 2017. Its focal point was Napoleon, presented as the Carrefour Quality Guard, and played by the famous Polish actor, Jacek Braciak. He was employed to communicate changes taking place in the Carrefour chain stores. The campaign contributed to the creation of a more favourable image of the Carrefour brand, for example, in terms of the availability of healthy products in its stores.
Tikkurila was used in the design-focused show ‘Postaw na kolor’ (Bet on Colour) that airs on HGTV.
The show was adapted from a US format (Color Splash), to be broadcast on the Polish HGTV channel especially for the Tikkurila brand. The aim was to build brand awareness and to establish the brand’s distinctive features using a much smaller media budget than those at the disposal of competing brands. We used a proven format that has worked well in other countries and cooperated with a thematic channel targeted at a selected group of people interested in home renovations. The campaign resulted in an increase in brand awareness in the target group.
