Havas
Sports & Entertainment
We are a special task unit. We prepare and run non-standard projects – from product placement, through branded content creation and organising events, to influencer marketing and collaboration with celebrities. We form an interdisciplinary team of experts who stand out due to our extensive experience in sports marketing, excellent knowledge of the gaming world, and comprehensive competence in creating unforgettable music projects that we have developed in cooperation with Universal Music Poland as part of Vivendi Group. Havas Sports & Entertainment experts adopt an unconventional but comprehensive approach that allows them to develop tailor-made offers that fit the strategies and business goals of their customers in a measurable way.
Aside from its awareness-building function, the main gaol of the campaign was to change the way the parents of children aged 4–12 perceived the channel, and make them see it as a unique source of valuable content. Building on the sports theme of the Footy Pups series, the campaign encouraged children to exercise, while MiniMini+ allocated part of its media budget to organising events in schools and kindergartens. The promotional efforts included posters that were distributed to kindergartens and schools, and letters sent to the directors of these institutions. The spontaneous awareness of MiniMini+ increased significantly among parents of children aged 4–12 after the campaign.
